185K+
Organic views, one article, zero ads
10+
Years in the breeding industry
100%
Breeder-exclusive focus
THE PROBLEM
You built something exceptional.
The internet doesn't know it exists.
Most breeders are one Facebook ban away from losing everything they've built online. Meanwhile, the programs that deserve to be found first — the health-tested, ethically-run, purpose-bred programs — are being outranked by operations that don't come close to their standard. We exist to fix that. We build SEO strategies and websites that put the best breeders at the top of Google, where the best buyers are looking.
1-2%
Facebook organic reach in 2025
Down from 16% in 2012. Today, fewer than 2 in 100 of your followers see what you post — without paying to boost it.
Source: Hootsuite Social Media Report, 2025
53%
Of all website traffic comes from organic search
Google delivers over half of all web traffic — more than email, social media, and paid ads combined. It's where buyers actually go.
Source: BrightEdge Channel Research
68.7%
Of all Google clicks go to the top 3 results
If your website isn't in the top 3 results when someone searches for your breed, those buyers are going to a competitor — every single day.
Source: First Page Sage CTR Study, 2025
WHY BRED TO RANK EXISTS
We know your world because we live in it.
Bred to Rank was founded by Liza Moon — a breeder, SEO strategist, and digital marketing professional with over a decade of experience building online presence for programs in the pet and breeder industry.
We're not a generic marketing agency that added breeders to a services page. We're the only done-for-you digital agency in this space built from inside the breeding world — and we're selective about who we work with. We take on programs we believe in. If your breeding program is excellent, your digital presence should reflect that. If it doesn't, that's the gap we close.
BY THE NUMBERS
185k
Organic views generated for a single breeder article, no ads
10+
Years inside the breeding industry — not observing it, living it
0
Generalist agencies we recommend when a breeder-specific one exists
WHAT WE DO
Done for you, start to finish.
Complete our audit request form to start a discussion about your project.
ENTRY — ONE TIME
SEO-Optimized Website Design for Dog Breeders
Fast, mobile-first websites built to rank on Google and convert visitors into inquiries. Every site includes breed-and-location keyword research, on-page SEO, and a content structure Google rewards.
Starting at $3000 · Project or retainer
CORE — PROJECT OR RETAINER
Done-for-You SEO & Content Strategy for Breeders
From keyword research and editorial planning to fully written long-form content that ranks — we handle the entire strategy so you can focus on your dogs, not your blog calendar.
Starting at $1000 · Project or retainer
ADD-ON OR STANDALONE
Breeder Automation & Digital Operations Setup
Automated inquiry responses, waitlist systems, litter announcements, review request flows, and CRM setup — so your program runs efficiently even when you're in the whelping box.
From $500 · Add-on or standalone
ONGOING — MONTHLY
Monthly Growth Retainer — Ongoing Digital Partner
Your digital presence is a living asset that grows over time. Retainer clients get monthly SEO content, analytics reporting, automation monitoring, and strategic support from someone who knows their program.
$500–$1,000 / month
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HOW IT WORKS
From first conversation to first-page Google.
1
Free Audit
We review your website, search visibility, inquiry flow, and Google presence. You get a clear, prioritized action plan — no strings attached.
2
Strategy
We research the keywords your buyers use, analyze your competitors, and build a plan tailored to your breed, location, and goals.
3
Build & Optimize
We execute the strategy — website, content, automation, or all three. You review and approve. We handle the technical work.
4
Rank & Grow
Your website starts climbing Google. Inquiries come in. Your waitlist fills. We track, report, and keep the momentum going.
RESULTS
What breeders say after working with us.
⭐️⭐️⭐️⭐️⭐️
"[Testimonial from a breeder client — specific result, e.g., ranked on page one for [breed] puppies in [state] within 4 months, doubled inquiry volume, or filled waitlist without Facebook. Real name and breed below.]"
[Breeder Name]
[Breed] Breeder · [State]
⭐️⭐️⭐️⭐️⭐️
"[Testimonial from a breeder client — specific result, e.g., ranked on page one for [breed] puppies in [state] within 4 months, doubled inquiry volume, or filled waitlist without Facebook. Real name and breed below.]"
[Breeder Name]
[Breed] Breeder · [State]
⭐️⭐️⭐️⭐️⭐️
"[Testimonial from a breeder client — specific result, e.g., ranked on page one for [breed] puppies in [state] within 4 months, doubled inquiry volume, or filled waitlist without Facebook. Real name and breed below.]"
[Breeder Name]
[Breed] Breeder · [State]
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FAQ
Questions breeders ask before they start.
Most agencies learn about breeders from a brief Google search before onboarding you. Our founder is a breeder who has spent over a decade building SEO content for breeding programs — including content that has generated 185,000+ organic views without a single paid ad. We understand health testing protocols, waitlist dynamics, litter cycles, and why a single Facebook ban can devastate an otherwise thriving program. That context lives in every strategy and website we build.
Most websites start seeing meaningful organic traffic within 3 to 6 months of proper optimization. Some technical fixes can show results faster; new content authority builds over time. We set honest expectations from day one — SEO is a long-term asset, not a quick win. The difference from paid ads: once it works, it keeps working without ongoing spend.
Both. Every engagement begins with a free Digital Presence Audit that tells you exactly what you have, what's working, and what's costing you leads. Some clients need a full rebuild. Others need SEO optimization and a content strategy layered on top of what already exists. We'll give you an honest answer either way — and the audit is yours to keep whether or not you decide to work with us.
Organic traffic means buyers who find your website through Google — for free, without you paying per click. According to BrightEdge Research, organic search accounts for 53% of all website traffic, making it the single largest source of visitors for most websites. A well-optimized page on your breeder website can generate qualified puppy buyer inquiries every day without any ongoing ad spend. It takes time to build, but unlike Facebook posts or paid ads, it doesn't disappear when you stop paying or posting.
Yes. Our strategies work for any breed — we customize keyword research and content around your specific breed and location. We have deep experience in the doodle and designer breed space and have worked with breeders across the spectrum, including purebred and preservation breeders. If buyers are searching for your breed on Google, we can help them find you.
GET STARTED
Ready to stop losing puppy buyers to breeders with better websites?
Start with a free Digital Presence Audit. We'll review your website, search visibility, and inquiry flow — and give you a clear action plan you can use whether or not you work with us. No pitch. No strings.
Contact Liza directly: